Jo Latham Fine Jewelry Boutique was born out of a combination of passion, serendipity and a true desire to connect my friends and clients with fabulous fine jewelry designers. What started with a single in-home trunk show, Jo Latham has grown to include two stand-alone boutiques inside a high end-women’s clothing and accessories store in Fort Worth, Texas and a luxury home furnishing and gift store in Amarillo, Texas, ongoing pop-up and in-home trunk shows servicing markets all over the US, and an e-commerce website. The collection of Jo Latham designers is finely curated to create a mix of traditional and unique pieces. Purchasing fine jewelry signifies important moments and punctuates milestones and happy moments. Jo Latham strives to create an intimate, personal buying experience for pieces that will be enjoyed for generations.

Jo Latham loves jewelry…not necessarily in the material sense but for all the other beautiful reasons attached to it. In 2008 Jo Latham enrolled in the Gemological Institute of America (GIA) as a personal pursuit to learn about more about gemstones that had fascinated her from childhood. For Jo, gemstones represent the perfect storm of interests: math, science, history, lore, glamour, and sentimentality all in one world. What started as a hobby quickly turned into a career as she met passionate, talented designers from all over the world and had an immediate desire to connect them with her friends. Jo Latham is an independent jewelry consultant certified in diamonds, colored stones, and jewelry sales by the GIA. She was born and raised in Houston, Texas and now lives in Fort Worth with her husband and three children. In between she has lived in Austin, Amarillo, and most recently New York City where she was able to develop her career in the fine jewelry capital of the world. Jo Latham loves connecting spectacular jewelry with spectacular people and believes jewelry should be worn to tell your own personal story.



Jo Latham Boutique located inside: YOU ARE HERE
5109 Pershing Avenue
Fort Worth, Texas 76107

Monday: 10AM - 3PM
Tuesday: 10AM - 3PM
Wednesday: 10AM - 3PM
Thursday: 10AM - 3PM
Friday: 10AM - 3PM
Saturday: Closed
Sunday: Closed


Jo Latham Boutique located inside: RESERVE
2614 Wolflin Avenue
Wolflin Village
Amarillo, Texas 79109

Monday: 10AM - 5:30PM
Tuesday: 10AM - 5:30PM
Wednesday: 10AM - 5:30PM
Thursday: 10AM - 5:30PM
Friday: 10AM - 5:30PM
Saturday: 10AM - 5:30PM
Sunday: Closed